I caught FlickrLicio.us using this service today and I had to try it out for myself. Basically, they take your syndication feed (RSS or Atom), manipulate it for you, and serve it up for your visitors. For example, they can make it pretty when someone visits it in a web-browser, insert Google AdSense, splice in Flickr feeds, insert promotional images, etc. All that on top of tracking views and url clicks (through url rewriting).
I thought I’d try it out for a bit so I setup my .htaccess to redirect http://www.keebler.net/blog/feed/ for now. If you’re already using that URL in your RSS reader, you should automatically start receiving the FeedBurner feed when you next sync. Just make sure to keep your feed URL set to my domain in-case I ever ditch it 
To make the change I just opened up my .htaccess file in my blog directory and changed this line:
RewriteRule ^(feed|rdf|rss|rss2|atom)/?$ /blog/index.php?&feed=$1 [QSA,L]
to
RewriteRule ^(rdf|rss|rss2|atom)/?$ /blog/index.php?&feed=$1 [QSA,L]
RewriteRule ^feed/?$ http://feeds.feedburner.com/keebler/blog [QSA,L]
I set FeedBurner to scrape /blog/feed/feed/ which is unchanged, as well as the other syndication variations i.e. /blog/rdf, /blog/atom (I may switch those over later).
Now go forth and sync those feeds so I can get my counter above zero Cheeri-eri-eri-ooo! 
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