Google’s cooking something up…I hope it’s spaghetti 
Google Base is Google’s database into which you can add all types of content. We’ll host your content and make it searchable online for free.
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You can describe any item you post with attributes, which will help people find it when they search Google Base. In fact, based on the relevance of your items, they may also be included in the main Google search index and other Google products like Froogle and Google Local.”
(Thanks Mike)