Non-Linear Search Engine Optimization Session at RedDot Summit 2007

I would blog something about the SEO session by Non-Linear Creations I’m sitting in, but I have a feeling Sowrey.org sitting next to me is going to do a much better job of doing so.

Since I can’t compete at all in terms of comprehension, I’ll compete with my iSight Here’s a photo I snapped of the session

UPDATE: Okay, I did pay attention after-all Here’s the highlights from the SEO section.

• focus on the “long tail” PPC search terms (i.e. more specialized keywords, not broad terms with high PPC)
• drive traffic to specialized pages that match the search terms
• monitor traffic, searches within your site to see what they are looking at
• ALT tags = Google takes you seriously and ranks you higher
• use CSS to reduce “code clutter”
• use site-maps to help Google index
• use static URLs and “clean” URLs (i.e. no query strings, no guids)
• avoid duplicate content (i.e. /, /index.htm, /default.asp), use 301 redirects

Wow, I totally need to do some of these things on my blog…nah, I’ll just keep posting hot women

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