Power grab: Technology puts consumer in control of content (source:CBC)
If consumers have their way, movie critics will be taking an early retirement, advertisers and marketers will be trolling Facebook and blogging circles for attention, and history will morph before our eyes like content in a wiki.
All indications are that we’re heading in that direction — and businesses are getting concerned about what it will all mean.
Pundits now say that the consumer is sitting squarely in the driver’s seat when it comes to the day-to-day goings on in the world. That’s because for the first time in history, we have entered an era of “empowered individuals” who can dictate the content they receive and deliver – and create their own.
According to Bill Nuti, chief executive officer of NCR in Dayton, Ohio, consumers in 2008 are passing a significant milestone: they are now outstripping major companies in their consumption of processing power and bandwidth.