As if you needed further proof that the old MuchMusic is dead — as well as being completely subverted by CTVglobemedia’s MTV-obsessed programming — there’s something in these quotes from Much’s new general manager that suggests a disregard for the music brand that helped define the music scene of the 80s and 90s. I think the Toronto Star has it right in its article: MuchMusic shows its age.
“We will be doing absolutely nothing for the 25th anniversary,” says Brad Schwartz, senior vice-president and general manager of Much MTV Group. “Our core audience (the millennial demographic, with a skew to 18-year-olds) doesn’t care that we’re 25. It’s not news to them, only to the press and people who are no longer our audience.”
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It’s just business, Schwartz asserts, and MuchMusic’s doing good business without its former raison d’être…
(photo by Shky)
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