Jonathan Keebler

A Fairy (Click)Tale

Granted, that title could use some work. But after a couple weeks, I’m still really loving the ClickTale “Experience Analytics” package. They have a long list of features that other companies have (heatmaps, click tracking, etc) which have never really been that useful to me, but who doesn’t like lava-lamp overlays on your website?

ClickTale has one really cool feature though: Visitor Recordings.

See absolutely everything visitors do on your webpage. Watch recordings of your visitors’ full browsing sessions to discover exactly how they use your site. It’s as if you’re looking over their shoulder!

We capture every mouse move, click, scroll and keystroke, by using a tiny piece of JavaScript copied into your website. The whole process is completely transparent to the end user, and has no noticeable effect on your site performance.

Every day I play back a few user videos, and it’s so obvious when there’s a usability problem. If someone’s having trouble finding a link, or they keep clicking the wrong link, the problem jumps right out at you. You can even search for Javascript errors on your pages, and watch the events leading up to them.

As a website architect, I spend a lot of time trying to put myself in the shoes of our users. With ClickTale, I can literally see what they are doing. And as we make changes to the website flow, you can see the results on user performance. I buy a lot of $99/month apps, but after my source-control and bug tracker, this is easily the most useful product I have seen. And I swear this blog post isn’t sponsored ;)

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One Response to “A Fairy (Click)Tale”

  1. gab says:

    I would suggest give Clicktale a try. I’ve been using it for 2 months and it is neat to watch what your users do, I learned a lot.