Keebler/Blog

I would blog something about the SEO session by Non-Linear Creations I’m sitting in, but I have a feeling Sowrey.org sitting next to me is going to do a much better job of doing so.

Since I can’t compete at all in terms of comprehension, I’ll compete with my iSight Here’s a photo I snapped of the session

UPDATE: Okay, I did pay attention after-all Here’s the highlights from the SEO section.

• focus on the “long tail” PPC search terms (i.e. more specialized keywords, not broad terms with high PPC)
• drive traffic to specialized pages that match the search terms
• monitor traffic, searches within your site to see what they are looking at
• ALT tags = Google takes you seriously and ranks you higher
• use CSS to reduce “code clutter”
• use site-maps to help Google index
• use static URLs and “clean” URLs (i.e. no query strings, no guids)
• avoid duplicate content (i.e. /, /index.htm, /default.asp), use 301 redirects

Wow, I totally need to do some of these things on my blog…nah, I’ll just keep posting hot women

I really appreciate everyone coming up and telling me that I was able to help them out in the RedDot Google Group or that we were able to give them a new way to approach something. I’d also like to thank my colleague (and co-presenter), Andre, for helping implement the process and information architecture framework that makes us successful.

RedDot is a pretty good piece of software for mid-tier content management, and it works pretty good out-of-the-box. But it’s great to see more-and-more people pushing it further to enhance the user-experience inside SmartEdit. It’s really great to identify those areas of your projects where editors are spending most of their time (i.e. adding a story, creating a gallery) and use the RedDot Query Language (RQL) and some DHTML/Ajax to make them more efficient. In the end, you get happier users and less broken SmartTree structures, so it’s pretty-much a win-win situation.

Anyhow, it was great to meet you all and I’m sure to see you all around the group and future Summits. I’m going to the beach

UPDATE: Thanks for the write-up from Sowrey.org

From the RedDot opening session this morning:

• 98% retention of customers measured over 3 years
• 91% will provide a reference
• 2,000 customers world-wide

I’m glad we’re not the only ones using this CMS

In the opening address this morning, the term “social network” and “Web 2.0″ came up a couple dozen times.  The basic plot was that if people are talking about your products on the web, you want them doing it on your site so you can learn from them and refute their claims.  There was a lot of “I know, it’s scary”

I’m getting the feeling that LiveServer is going to be talked-about a lot at this conference…