This ad from Ritual spa is quite possibly the most brilliant advertising for a Brazilian bikini wax I have ever seen. And trust me, it’s a tough thing to advertise. You can’t really say, “less v**va rippage than our competitors,” now, can you?…Ok, that just put a horrible image in my own brain. I am very tempted not to hit the “Publish” button on this post but here we are. Enjoy!

(tip from mad)