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BlueHaze: created in the CTV “incubator”

Tuesday, September 30th, 2008

I think it’s great how many ideas have started at CTVglobemedia and branched out into their own companies. It’s really inspiring that CTV appears to let their employees work on their own sites on the side, then lets them quit to pursue the dot-com dream. I’m going to start highlighting some of these companies.

Today, I’d like to profile BlueHaze, a concert community site that spun out of CTV’s MTV Canada group. Founded by Mark Shedletsky in December 2006 while he worked at MTV Canada as the Head of Marketing & Brand Partnerships, BlueHaze has recent been reviewed by TechCrunch and has 6 employees.

I think it’s great that CTV, who owns two online music properties — MuchMusic and MTV Canada — is cool with a little competition from their former employees. In fact, a few of their employees are actually avid users of the site: Ryan Trotman the Director, MuchMusic & MTV Digital (CTV Music & Youth Services) at MuchMusic & MTV, and Mark Swierszcz the Senior Producer at MuchMusic and formerly MTV.

All the best to BlueHaze. Their traffic is certainly taking off :)