Keebler/Blog » muchmusic http://www.keebler.net/blog Wed, 24 Feb 2010 17:09:26 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 R.I.P. MuchMusic http://www.keebler.net/blog/2009/08/29/r-i-p-muchmusic/ http://www.keebler.net/blog/2009/08/29/r-i-p-muchmusic/#comments Sun, 30 Aug 2009 00:26:47 +0000 Jonathan http://www.keebler.net/blog/?p=6551 As if you needed further proof that the old MuchMusic is dead — as well as being completely subverted by CTVglobemedia’s MTV-obsessed programming — there’s something in these quotes from Much’s new general manager that suggests a disregard for the music brand that helped define the music scene of the 80s and 90s. I think the Toronto Star has it right in its article: MuchMusic shows its age.

“We will be doing absolutely nothing for the 25th anniversary,” says Brad Schwartz, senior vice-president and general manager of Much MTV Group. “Our core audience (the millennial demographic, with a skew to 18-year-olds) doesn’t care that we’re 25. It’s not news to them, only to the press and people who are no longer our audience.”
…
It’s just business, Schwartz asserts, and MuchMusic’s doing good business without its former raison d’être…

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(photo by Shky)

]]> http://www.keebler.net/blog/2009/08/29/r-i-p-muchmusic/feed/ 0 David Kines resigns from CTV, year after CHUM takeover http://www.keebler.net/blog/2008/09/30/david-kines-resigns-from-ctv-year-after-chum-takeover/ http://www.keebler.net/blog/2008/09/30/david-kines-resigns-from-ctv-year-after-chum-takeover/#comments Tue, 30 Sep 2008 21:40:05 +0000 Jonathan http://www.keebler.net/blog/?p=3075
  • Dear CRTC, so far this year yo… Dear CRTC, so far this year you have squashed inflight...
    • ]]>     The metaverse is buzzing today that David Kines, the Senior Vice President of MuchMusic and MTV Canada at CTVglobemedia resigned today. Kines was the driving-force behind MuchMusic for years, and carried on his role after the 2007 purchase of CHUM Ltd. (the MuchMusic mother-company) by CTV.

    More details are still emerging, but needless to say, the face of music television in Canada will certainly change without Kines at its helm.

    UPDATE 10/5/2008: Here’s an excerpt from his letter to staff:

    I started at The NewMusic almost 25 years ago and it’s been non-stop challenges and fun ever since…It has been a privilege to have worked as part of an amazing team to create, build and nurture some of the most successful and best-loved brands in television and new media. You should be proud of all you’ve accomplished, and excited for what the future holds. (source)


    Nardwuar and Kines – (photo source)

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    1. Dear CRTC, so far this year yo… Dear CRTC, so far this year you have squashed inflight...

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